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A Brief Analysis of Amazon Online Reviews

  • Shadi Alzu'Bi
  • , Abdalraheem Alsmadiv
  • , Sokyna Alqatawneh
  • , Mahmoud Al-Ayyoub
  • , Bilal Hawashin
  • , Yaser Jararweh
  • Al-Zaytoonah University of Jordan
  • Jordan University of Science and Technology

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

15 Scopus citations

Abstract

Shifting from traditional marketing into online marketing has allowed people to share their experiences about various aspects of those products using textual comments known as Product Reviews. As a result of this shifting, people are able to access various websites where they can find reviews for all kind of products, even the rare ones. Thus, these reviews act as a supplementary information and help people to make the right decision before buying products. Reviews that influence one's decision are considered influential reviews, as they provide truthful experiences. Given the list of reviews for a certain product, each user can vote for any given review as helpful or unhelpful. As a result, each review would be given a number that represents how many users found this review helpful. This would indicate how influential each review is. As a result, buyers rely on these reviews and those who wrote these reviews. This study emphasizes on the importance of using user votes as an important source of information for new users. The contribution of this work lies in two aspects. First, it provides a comprehensive statistical analysis of a previously-published dataset containing Amazon reviews. Second, this study insists on the importance of using user votes. This study is the first phase for many future interesting directions. It was shown that the relationship between the number of reviews and the percentage of votes is an inverse relationship.

Original languageEnglish
Title of host publication2019 6th International Conference on Social Networks Analysis, Management and Security, SNAMS 2019
EditorsMohammad Alsmirat, Yaser Jararweh
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages555-560
Number of pages6
ISBN (Electronic)9781728129464
DOIs
StatePublished - Oct 2019
Externally publishedYes
Event6th International Conference on Social Networks Analysis, Management and Security, SNAMS 2019 - Granada, Spain
Duration: 22 Oct 201925 Oct 2019

Publication series

Name2019 6th International Conference on Social Networks Analysis, Management and Security, SNAMS 2019

Conference

Conference6th International Conference on Social Networks Analysis, Management and Security, SNAMS 2019
Country/TerritorySpain
CityGranada
Period22/10/1925/10/19

Keywords

  • Helpful Reviews
  • Influential Reviews
  • Review Voting
  • User Feedback
  • Viral Marketing

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