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Dive into the research topics where Muhammad Siddiqui is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Research output
- 3 Article
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Antecedents of mobile advertising value: a precedence analysis using the hybrid RIDIT-GRA approach
Sharma, A., Pathak, V. K. & Siddiqui, M. Q., 17 May 2022, In: Journal of Indian Business Research. 14, 2, p. 108-124 17 p.Research output: Contribution to journal › Article › peer-review
16 Scopus citations -
Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approach
Sharma, A., Dwivedi, Y. K., Arya, V. & Siddiqui, M. Q., Nov 2021, In: Computers in Human Behavior. 124, 106919.Research output: Contribution to journal › Article › peer-review
Open Access264 Scopus citations -
Modelling the inhibitors of cold supply chain using fuzzy interpretive structural modeling and fuzzy MICMAC analysis
Sharma, A., Abbas, H. & Siddiqui, M. Q., Apr 2021, In: PLoS ONE. 16, 4 April, e0249046.Research output: Contribution to journal › Article › peer-review
Open Access30 Scopus citations