Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 4 Quality Education -
SDG 5 Gender Equality -
SDG 7 Affordable and Clean Energy -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 10 Reduced Inequalities -
SDG 17 Partnerships for the Goals
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Dive into the research topics where Gerard Prendergast is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Does Sadness Sell? The Use of Negative Emotions in Fundraising Appeals: Fundraising Strategies for For-profit and Nonprofit Organizations
Li, C., Cheng, S. Y. Y. & Prendergast, G. P., 2025, In: Journal of Advertising Research. 65, 1, p. 111-125 15 p.Research output: Contribution to journal › Article › peer-review
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Marketing experts are always right…aren't they? Disentangling the effects of expertise and decision-making processes
Montecchi, M., Gvirtz, A., Plangger, K., Prendergast, G. & West, D., Jul 2024, In: Psychology and Marketing. 41, 7, p. 1432-1442 11 p.Research output: Contribution to journal › Article › peer-review
Open Access1 Scopus citations -
Do the happy-go-lucky?
Thompson, E. R., Prendergast, G. P. & Dericks, G. H., Jan 2022, In: Current Psychology. 41, 1, p. 29-40 12 p.Research output: Contribution to journal › Article › peer-review
Open Access5 Scopus citations -
The role of reciprocity and reputation in service relationships with arts organisations
Toscani, G. & Prendergast, G., 16 Aug 2022, In: Journal of Services Marketing. 36, 6, p. 800-812 13 p.Research output: Contribution to journal › Article › peer-review
9 Scopus citations -
Personality, Luck Beliefs, and (Non-?) Problem Lottery Gambling
Thompson, E. R., Prendergast, G. P. & Dericks, G. H., Apr 2021, In: Applied Research in Quality of Life. 16, 2, p. 703-722 20 p.Research output: Contribution to journal › Article › peer-review
Open Access3 Scopus citations