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Dive into the research topics where Micro-Master in Strategic and Digital Marketing is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Navigating India's financial inclusion through self-services technologies
Sharma, S., Pandey, A., Sharma, A. & Usha, 18 Jun 2025, Practical Applications of Self-Service Technologies Across Industries. IGI Global, p. 287-316 30 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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The role of digital technology and environmental sustainability in circular supply chains based on the fuzzy TOPSIS model
Duan, Y., Khokhar, M., Raza, A., Sharma, A. & Islam, T., 2025, (Accepted/In press) In: Environment, Development and Sustainability. 122413.Research output: Contribution to journal › Article › peer-review
14 Scopus citations -
Brands are calling your AVATAR in Metaverse–A study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, V., Sambyal, R., Sharma, A. & Dwivedi, Y. K., Mar 2024, In: Journal of Consumer Behaviour. 23, 2, p. 556-585 30 p.Research output: Contribution to journal › Article › peer-review
Open Access158 Scopus citations