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Dive into the research topics where Digital Transformation Research Center (DTRC) is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Profiles
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A Comparative Study of the U.S. and Ghana College Students’ Perceptions of Advertising-in-General and Impact on Purchase Intentions
Blankson, C., Nukpezah, J. A. & Opoku, R. A., 2025, In: Journal of African Business. 26, 1, p. 65-87 23 p.Research output: Contribution to journal › Article › peer-review
2 Scopus citations -
Examining the Effects of Digital Supply Chain Practices on Supply Chain Viability and Operational Performance: A Practice-Based View
Yu, W., Chavez, R., Liu, Q. & Cadden, T., 2024, In: IEEE Transactions on Engineering Management. 71, p. 10413-10426 14 p.Research output: Contribution to journal › Article › peer-review
Open Access23 Scopus citations -
A comparative examination of the motivating factors underpinning consumers' loyalty toward credit card usage in the United States and France
Juusola, K., Boakye, K. G., Blankson, C. & Cao, G., 1 Dec 2023, In: International Journal of Bank Marketing. 41, 7, p. 1743-1768 26 p.Research output: Contribution to journal › Article › peer-review
2 Scopus citations